Summer is officially in full swing, so we at PVS want to offer you four useful tips for beginners to help you make professional-looking videos.
Without further ado, here they are!
Tip #1: Pick the right background
When filming, selecting the correct or relevant background is essential to setting the visual scene so it's important that you pick something that's appropriate to the messages you're delivering on camera. It sounds simple, but it's shocking the amount of people who get this wrong! For example, if you're talking about the affordability of three-bed homes in your local area, but you're filming inside a pizzeria with a pizza oven behind you, it probably isn't appropriate. But if you were talking about the abundance of high-quality restaurants in your local area, the shot makes much more sense.
Tip #2: Filming shorter takes
The advantage of filming short takes is that you'll have fewer things to try and remember when you're shooting and you'll have more opportunities to reshoot to get it right. But more importantly it will also give you more flexibility in post production when you're editing your footage. This is because shorter takes will make it easier to blend A-roll footage with B-roll, which will make everything smooth and less choppy.
Check out our previous blog post describing the difference between A-roll and B-roll footage by clicking here.
Tip #3: Utilise multiple angles
When filming, it's essential that you shoot a variety of shots from different angles; otherwise you run the risk of the viewer becoming disengaged. For example, have you ever watched "Comedians In Cars Getting Coffee"? Check out the in car footage. The show is frequently cutting between three different camera angles to maintain viewer interest and to add more diversity to the range of shots. And the beauty of this example is that the show is only using three relatively inexpensive GoPros to shoot the footage!
Tip #4: Record three types of shots (close-up, medium and wide)
We also recommend recording three types of shots – close-up, medium and wide – to provide a diverse range of footage, which can be blended together in post production. Again, this will generate engagement and increased viewer attentiveness. It's also highly recommended that when shooting close-up to refrain from using the zoom feature. Instead, to increase image quality move closer to your subject.
If you have any questions about these tips or you want to find out more information about how Property Video Solutions can help your business please visit our website.